Bills Lender Letter - January 2008, Issue 2

• Increased Lead Volume!
• The Opportunity Finder
• New Bills.com TY Page

Happy New Year! The holidays are a good chance to take stock of what you did in the past year, both good and bad, and make plans to succeed in the next year. After a very difficult 2007, the New Year is more than welcome. The difficult times aren’t over yet, but rates are low and consumer demand is still high. We’re seeing tremendous consumer interest and our online marketing campaigns are going gangbusters. This means lots of high-intent and motivated applicants ready to hear from our lenders – please contact your Bills.com AE to increase your daily lead limits or reactivate your account. Let’s make it a great 2008!

Bills.com has added another tool to help our clients fund more loans. The OPF (as it is affectionately known) identifies lead profiles that are not getting fully matched within our Lender Network. This helps us tailor a filter that will generate leads with less competition and potentially a greater close rate for you. Please contact your AE to put this high-performance tool to work for you.

Bills.com has always believed that by introducing our matched lenders to the applicant on the Thank You page and sending the applicant an instant email with the same lender information, the applicant has a stronger connection to their lenders and will respond more openly to lender contacts and quotes. We have redesigned our Thank You Page to more effectively display the lender matches to each applicant – if you are currently receiving lender matches, please contact your Bills.com AE to make sure we have your most recent logo and promotional statement.

Quick Sales Tip Gaining rapid trust can be the difference between moving to the next step and losing a prospect. Remember: People like people who are like them. Pay close attention to how the prospect speaks. Utilize descriptive words that they use: “I would like to see what my options are”, respond with visual words: “Mrs. Smith, it appears that I can offer you __”. For a prospect, that uses “touch” descriptions try words like: Feel, Believe, and Sense. Lastly, mirror their style of speech; if they talk fast, you talk fast. Good Luck!

February’s topic: Selling with Questions?