Debt Help Center USA and Debt Relief USA are brands or business names owned by separate companies that do what people in the marketing field call lead generation. Lead generators collect the names of people who need a product or service using TV or radio ads, Web sites, or other means, and sell the names to service providers. At Bills.com, for example, we offer to match readers who need a mortgage or mortgage refinance with pre-screened lenders who meet readers’ needs. Revenue generated by this activity makes my answers to your questions possible!
Debt Help Center USA
Debt Help Center USA is a brand owned by National Media Connection, which also owns the National Mortgage Help Center brand. National Media Connection is based in New London, CT, and according to the company Web site and the BBB, has been in business since 2002. Debt Help Center USA currently operates several television campaigns. One notable campaign shows a video clip of President Obama giving a speech while an announcer urges viewers with debt to call a toll-free number. Another campaign features professional wrestler Terry Bollea, known as “Hulk Hogan,” who exhorts viewers to “Don’t sweat the debt.”
According to Matt Goldreich, president of National Media Connection, the leads generated by its campaigns go to one debt settlement provider. However, National Media Connection’s Web site solicits other debt settlement providers to buy its leads.
The Debt Help Center USA Web site consists of two pages: A form where people interested in debt resolution can enter their contact information, and a privacy page that discloses visitors’ contact information will be sold to a debt settlement provider.
Debt Help Center USA is not a TASC or IAPDA member, which is understandable given it does not negotiate or settle debt.
Debt Relief USA
Debt Relief USA is a brand owned by Triad Media Solutions in Hoboken, NJ. The BBB and Triad’s LinkedIn profile state the company started in February 2007, is a corporation, and the principal is Sung Kim. Other managers include Dave Butler and James Rutha.
Debt Relief USA puts considerably more effort into its Web site than Debt Help Center USA, with content describing debt settlement and alternatives. Debt Relief USA is not a TASC or IAPDA member, which is understandable given it is in the lead generation business.
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