The Telephone Consumer Protection Act Sets the Rules Telemarketers Must Follow
If you are bothered by telemarketers calling your land line or cellphone, go to the National Do-Not-Call Registry and enter your telephone numbers into this database of do-not-call numbers all commercial telemarketers must follow.
The do-not-call database was created by Congress in 1991 in in response to consumer complaints about a growing number of unsolicited telemarketing calls to their homes and the rise of automated and prerecorded messages, which are called “robocalls.” Congress tasked the Federal Communications Commission (FCC) to enforce the TCPA.
|Telephone Consumer Protection Act Facts|
|TCPA created the National Do-Not-Call Registry|
|Outlaws telemarketing calls before 8 am or after 9 pm|
|Telemarketers must create their own do-not-call lists|
|Telemarketer may not re-call a consumer who asks for no further calls|
|Telemarketers must transmit company name & phone number to CallerID devices|
|Limits calls from telemarketers with which consumer has an established business relationship|
|Telemarketers using pre-recorded calls (robocalls) must have unambiguous written consent from consumer|
|TCPA applies to voice and SMS text messages|
|Tax-exempt, non-profit organizations are exempt from some parts of the TCPA|
Under the TCPA, commercial telemarketers, or people and organizations that use the telephone or SMS text messaging to cold-call people to buy goods and services, must follow a set of rules when making a call. The caller must:
- Provide his or her name
- Disclose the name of the person or entity on whose behalf the call is being made
- Disclose the telemarketer's telephone number or address
- Not call before 8 am or after 9 pm
- Keep their own do-not-call list
Under the TCPA, robocallers may not be used to contact numbers assigned to:
- An emergency telephone line
- A line of a guest or patient room at a hospital, health care facility, home for the elderly or similar
- A paging service, wireless phone service (including voice and text messages) or other commercial mobile radio service, or
- Any telephone or similar service for which the consumer would be charged for the call
However, the TCPA has a list of exemptions, too. These include charities and non-profits, and calls from local municipalities to alert local residents of emergencies, such as pending floods and similar imminent disasters.
October 2013 Changes to TCPA
Starting in mid-October 2013, telemarketers must have prior express written consent for all autodialed and/or pre-recorded calls/texts sent/made to cell phone and pre-recorded calls made to residential land lines for marketing purposes. Your consent must be unambiguous, meaning you must receive "a clear and conspicuous disclosure" you will receive future autodialed or robocalls. Before mid-October, advertisers and telemarketers could rely on the existing business relationship with you. However, the new law requires advertisers and telemarketers to receive your written consent even if they previously had a business relationship with you.
Penalties for Violating the TCPA
Consumers can ask for either actual damages or statutory damages ranging from $500 to $1,500 per unsolicited call or message. If you receive unsolicited autodialed or pre-recorded robocalls from telemarketers, consult with a lawyer in your state who has consumer law experience. Unlike other federal consumer protection laws, the TCPA does not allow the consumer to collect attorneys fees in addition to the statutory damages. However, some states such as California have laws similar to the TCPA that allow consumers to collect attorneys fees (Calif. Civil Code §1780 (a), (d)). This would result in no out-of-pocket costs to you.
If you believe a telemarketer has violated the TCPA, consult with a lawyer to learn if filing a lawsuit is worth the expense. Consumers file about 1,000 lawsuits each month against telemarketers violating the TCPA, according to WebRecon LLC, a market research firm.
Different Rules Apply To Debt Collection Calls
The Telephone Consumer Protection Act does not apply to debt collection calls. By definition, a debt collector is not trying to sell you something, but is trying to brow-beat you into paying a debt it thinks you owe. Debt collectors who call you must follow a different set of federal rules found in the Fair Debt Collection Practices Act (FDCPA). Follow the hyperlink just mentioned to learn more about the calling rules for collection agents.
- Make a log of unwanted calls to your landline and cell phone.
- Consult with a lawyer who specializes in TCPA violations.
- File a lawsuit against a telemarketer that violates the TCPA.